How to Link Google My Business to Google Ads (AdWords)

Welcome to Lincoln Steiner SEO, a leading provider of high-quality SEO services in the Business and Consumer Services industry. In this comprehensive guide, we will walk you through the process of linking your Google My Business listing with Google Ads, formerly known as AdWords, to make the most out of your online advertising campaigns.

Why Link Google My Business with Google Ads?

Google My Business is a powerful tool for promoting your business online, allowing you to create and manage your business listing across various Google platforms. By linking your Google My Business with Google Ads, you can leverage the power of location extensions to reach potential customers who are searching for businesses like yours in a specific area.

The Benefits of Linking

Linking Google My Business with Google Ads brings several benefits:

• Increased Visibility: Your ads can show additional details, such as location, phone number, and reviews, making them more informative and compelling to potential customers.
• Improved Ad Performance: Location-based targeting can help you reach the right audience at the right time, increasing the likelihood of conversions and sales.
• Streamlined Campaign Management: By linking both platforms, you can manage your advertising campaigns and business listing in one central location.
• Enhanced Reporting: The integration provides valuable insights and reporting metrics regarding your ads' performance and customer engagement.

How to Link Google My Business with Google Ads

Step 1: Sign in to Your Google Ads Account

If you already have a Google Ads account, sign in using the credentials associated with your business. If you don't have an account yet, you can easily create one by visiting the Google Ads website and following the registration process.

Step 2: Access the "Extensions" Tab

Once you're signed in, navigate to the "Extensions" tab in the Google Ads interface. This tab contains various options for extending your ads with additional information.

Step 3: Set Up a New Location Extension

Within the "Extensions" tab, click on the "Location Extensions" option. From there, you can set up a new location extension by entering the relevant business information, such as your business name, address, and phone number.

Step 4: Verify and Link Your Google My Business Listing

Once you've entered the necessary information, Google Ads will ask you to verify and link your Google My Business listing. This process ensures that you're the owner of the business and have the authority to link it with your ads. Follow the provided instructions to complete the verification and linking process.

Step 5: Customize Your Location Extension

After successfully linking your Google My Business with Google Ads, you have the option to customize your location extensions. This includes selecting which business information to display in your ads, enabling or disabling review extensions, and choosing other relevant settings that align with your advertising goals.

Best Practices for Linking Google My Business to Google Ads

Now that you've successfully linked your Google My Business listing with Google Ads, it's essential to follow some best practices to optimize your online advertising campaigns:

1. Keep Your Business Information Updated

Regularly review and update your business information on Google My Business to ensure accuracy, including your address, phone number, website URL, and business hours. This updated information will be displayed in your ads, allowing potential customers to contact and locate your business easily.

2. Encourage Reviews and Respond to Them

Positive reviews can significantly impact your business's online reputation. Encourage your satisfied customers to leave reviews on your Google My Business listing, and make an effort to respond to both positive and negative feedback. Engaging with your audience shows that you value their opinions and are dedicated to providing excellent customer service.

3. Utilize Location-Specific Ad Campaigns

Take advantage of the location targeting capabilities offered by Google Ads. Create ad campaigns specific to different geographical areas or regions to tailor your message to the local audience effectively. Consider including location-specific keywords and relevant information in your ad copy to attract potential customers searching for businesses in those particular areas.

Remember, leveraging the power of location extensions and linking Google My Business with Google Ads opens up new opportunities to reach your target audience and enhance the visibility and performance of your ads.

Contact Lincoln Steiner SEO for Expert SEO Services

At Lincoln Steiner SEO, we specialize in providing high-quality SEO services to businesses in the Business and Consumer Services industry. Our team of experienced professionals understands the intricacies of optimizing online presence, including the seamless integration of Google My Business and Google Ads.

If you're looking to maximize your online advertising efforts and boost your business's visibility, contact us today for a personalized SEO consultation. We'll develop a tailored strategy to help you outrank your competitors, increase organic traffic, and drive more leads and conversions. With Lincoln Steiner SEO, achieving your online marketing goals is within reach.